How Great Business Video Content Can Help Promote Your Company
85 percent of Internet traffic in the United States will be driven by video content in the year 2019. In order to build sustainable growth in your market, it’s imperative that you stay ahead of the technological curve. Investing in high-quality, business video content has a number of promotional benefits for your company that can lead to a substantial return on your investment.
Business Video Content Separates You From Competitors
Producing great business video content gives you a leg up on your competitors because it enables you to carve a niche in your market. Targeted content that speaks to a consumer base can go a long way to outshine others in your competitive space.
The key is to create or commission content that is unique, innovative, and resonant. If your company provides a product or service that caters to other business, it is okay to develop video content that leans toward the informative and technical.
But if your company is trying to appeal to a younger generation of consumers, your content needs to be fresh and appealing. The best video content allows your company to stand out while making your products or services seem desirable.
Even today, with our highly competitive online marketplace, businesses do not work hard enough to produce good content. If you take the time to brainstorm video topics that are significant to your target demographic, you will quickly start to see the benefits.
Improves Brand Recognition and Engagement
Developing branded video content has massive implications when it comes to your social media outreach strategy. If you are able to regularly post video content to your online profiles, your consumer base will begin to notice.
The more resonant your content is, the more likely it is to get shared, liked, or retweeted. If your content looks professional, potential consumers will begin to associate your brand and your products at a higher value.
Video content also gives you the opportunity to engage with your consumer base. If users comment on your posted content, interact with them. Let them know you appreciate their positive feedback. Increasing the amount of meaningful interactions you have with potential customers can lead to more profit in the long run.
Platform to Showcase Your Strengths
Use your video content as a way to show your consumers why they should patronize your business. Posting content regularly allows you to control the discussion around your company and your brand. Crafting a positive narrative for your products or services will bolster your reputation.
Identify positive aspects of your business that you believe your consumers will be interested in. Are your manufacturing processes particularly innovative? Showcase those processes in an entertaining way. Is your business defined by the outgoing personalities of your employees? Produce a video that stars them and highlights their congeniality.
Centering your website around professionally made, business video content shows your audience how serious you are about promoting your products. Producing content with a high production value communicates to your consumers that you have the resources and the expertise to fulfill their business needs. This favorable reputation is especially valuable for smaller corporations trying to build their base.
Great content also facilitates transparency. The more people know about your company, the more likely they are to become customers. When utilized thoughtfully, videos are a fantastic visual sales tool that can increase the legitimacy of your business operations in the eyes of the consumer.
Increases Visibility in Search Engines
It’s no longer enough to have pages and pages of content stuffed with keywords. This type of content production is not sustainable because all search engines value meaningful content over adhering to SEO rules. To climb the search engine rankings, your content needs to be useful and impactful.
If a picture is worth a thousand words, a short video is worth millions. The amount of information you can pack into a video cannot be understated. No matter what topic you choose, as long as it is relevant and accessible, people will want to watch it. Use your videos to address common questions or concerns among your consumer base. The better your videos are, the more traffic you will drive to your website.
Videos also encourage potential customers to visit your site multiple times, especially if your video is entertaining or especially informative. As your market influence increases, your search engine ranking will also increase. Search engines reward companies that put their consumer base first.
Higher Rates of Lead Conversion
Great video content can result in more lead conversions simply because there are more people visiting your website on a daily basis. Videos can direct more traffic to your website, giving you and your sales team more opportunities to turn visitors into customers. This will lead to a demonstrable profit increase in the long run.
But the substance of the videos themselves plays a huge role in lead conversion. One business reported that visitors to their site were 144% more likely to purchase their products after watching an informative video. It’s also believed that videos do a great job incentivizing visitors to peruse other pages on company websites like blogs, “about us” pages, and landing pages.
Put Your Business in the Best Position to Succeed
For many businesses, especially those just starting out, it can be hard to make a dent in your market. After all, how do you sell your products or services if your potential customers don’t know you exist? A well-made video can be an extremely impactful introductory marketing tool.
It doesn’t have to be expensive to create high-quality videos for your business. Make sure the videographers you employ have the equipment, knowledge, and resources to produce your content at an affordable rate.
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