IMPROVE YOUR COMPANY’S CONTENT MARKETING WITH POWERFUL BRAND VIDEOS
Your brand is unique. There may be competition in your industry, but at the end of the day your company is its own entity. That being said, your company needs to capitalize on what makes it stand out from all of the other competition in the industry.
Different branding techniques have to be implemented. However, at the end of the day, you may realize that brand videography is a great option for your business that is affordable and has great benefit. A brand marketing videographer can help you capture the best aspects of your business that make it the most appealing to consumers.
Videos are one of the best content marketing platforms available to provide your audience with an excellent presentation of your brand and company culture. A great video has much greater reach than almost any content marketing medium, and will provide a much better interaction with your audience. High quality brand video is cost-friendly, impactful, easily remembered, and easily shared.
BRAND VIDEOGRAPHY IMPACT
In today’s digital environment when decisions on which product or service provider to go with are made very quickly, you can no longer afford to not have compelling brand videography on your website and social media channels.
When it comes to building your brand, it is wise to invest in a professional brand videography company. Capturing entertaining and efficient brand videography is something that should not be left to an experienced brand marketing videographer.
Just think about these facts by Forbes February 2017 when making the decision whether or not to create compelling brand videos by and experienced brand videography company for your company or organization:
- Within the next 2-3 years, 80% of all web traffic will encompass viewing of videos
- Adding video to your email blasts will increase click-through rates by over 200%
- The use of videos in website blogs and landing pages can increase your conversion rates by 80%
- 90% of consumers say that videos aid them in decisions on whether or not to purchase a product or service
- Viewing videos on tablets and mobile devices increases by 100% every year according to YouTube
- Over 60% of customers are more likely to purchase a product online after viewing a video about it
- Over 85% of digital marketers are using video content creation as part of their digital marketing strategy
- People watch videos an average of 33% of the time that they are online
- 35% of all online advertising spending is spent on video advertising
- Over 50% of corporate decision makers prefer to watch a video than read written content
- Over 80% of people remember a video they have viewed within the last 30 days
Upon reading up on how extremely impactful video content is, you likely realize all of the possibilities of brand videography for your company. These ideas can come to life when you get the help of a corporate videographer from a quality marketing video company.
Again, video is a highly growing form of Internet traffic and it would be beneficial for your company to invest in high quality brand videography to bring that extra spark to your business and to set you apart from the competition. At Chicago Corporate Photography & Video, we have years of experience and knowledge of brand videography that has made us the best marketing video company in Chicago.
REASONS TO USE BRAND VIDEOGRAPHY AS PART OF YOUR COMPANY’S MARKETING PROGRAM
It is pretty difficult to think of a reason why a company shouldn’t use brand videography due to the fact the positives are so large and the negatives are so minuscule, if any. A corporate videographer can help you take advantage of all of the positives of brand marketing videography.
The expensive equipment and years of expertise equates to your brand video content being far beyond your expectations in terms of quality. For the best finished product, you can have a Chicago corporate brand videographer from our team here at Chicago Corporate Photography & Video help you create wonderful branding videos.
1. Videos are Easy to Watch
It is significantly easier to learn from a video than it is from almost any other means of content. Videos can convey what you are trying to communicate to your audience quickly and efficiently. Videos are memorable and add context, and most importantly, they add a sense of personalization that can make your company and brand extremely appealing. Videos created correctly can boost your company image and brand in just a short amount of time, your audience will remember them more easily than they will written content or other means of communication and marketing.
Using brand videography means that your content is provided in a way that is more memorable and entertaining than plain, written text. A marketing video company is able to help your company highlight the very best aspects of your brand. A corporate videographer here at Chicago Corporate Photography & Video is just the expert you need to capture all the important and beneficial details that will truly show off your brand in the very best way. Our team strives to make sure your brand videography needs are not only met, but exceeded.
2. Video Content Can Be Watched Anywhere from Any Device
Video can be viewed from anyplace that has an internet connection anywhere in the world. High quality compelling video content can be made once, so that the speaker or featured person in the video do not have to physically appear over and over again. Despite what many people think, video is also very secure. It is easy to password-protect your videos so that unauthorized users will not be able to watch them. Videos are cost effective, secure and show well on almost any device, from large desktop computers, to tablets, to mobile phones.
3. Video Marketing Will Increase Your Search Engine Rankings
Video marketing can significantly enhance your company or organization’s search engine optimization rankings. This can happen for multiple reasons. First, people are going to view your videos more than other mediums of content, and are also more likely to share them with others. The increased traffic will result in better SEO results for the page the video is on.
Secondly, if you “tag” the video correctly (basically telling the search engines what the video is about), the video will come up more frequently in video searches. Thirdly, Google owns YouTube, so if the video is posted to YouTube, Google places a heavy weight on that in terms of where they rank the page for SEO. You don’t want to make videos simply for the search engine optimization benefits, but making a great video that inspires or educates your audience will certainly help both your SEO rankings and build your brand at the same time.
BRAND VIDEOS BY A PROFESSIONAL BRAND VIDEOGRAPHY COMPANY
Brand video content produced by a brand videography company can be tricky because low quality can reflect negatively on your business as a whole. This is why it is essential to hire a professional brand marketing videographer instead of trying to DIY a corporate branding video. Here at Chicago Corporate Photography & Video, you can be assured that any brand videography project we take on will be tackled with the utmost quality and professionalism.
Chicago Corporate Photography and Video has been shooting professional, high quality marketing videos for over 20 years. We are the go-to video production company in the Chicago area. We are happy to help your corporation or marketing department plan out a great video that illustrates the points you want to emphasize in a clear, concise, interesting and unique manner. We make creating compelling video content easy. Please feel free to give us a call at 312-623-3456 for a free consultation and we’ll be happy to help!