CHICAGO TESTIMONIAL VIDEOS
Chicago Testimonial Videos are truthful endorsements where someone bears witness to the quality of a product, service or company. The true power of video makes for a strong way to capture these compelling testimonies and stories. At Chicago Corporate Photography and Video, we are committed to helping clients create a medium to express the emotions of their brand. With over 20 years of experience in the field, we know just what it takes to create effective Chicago Testimonial Videos that will build trust and credibility within your brand.
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CHICAGO TESTIMONIAL VIDEOS
WHY DO I NEED A CHICAGO TESTIMONIAL VIDEO TO HELP MARKET MY BRAND?
Chicago Testimonial Videos are great ways to let your customers speak for you. Putting your happiest, most satisfied customers on-screen to attest to your company is an effective way to put a real person behind your product or service. Basically, Chicago Testimonial Videos feature one or multiple customers speaking about how your company positively impacted their life.
Perhaps the most important part of Chicago Testimonial Videos is getting clients to state a problem with which they were faced. Then, they will share how your company helped provide a solution to this problem. Doing so will illustrate the value your company can bring to the table.
Even more, Chicago Testimonial Videos can make for a great visual on your company’s homepage or a specific consumer landing page. Once potential customers have taken the time to learn what your company does, providing Chicago Testimonial Videos will help answer any leftover questions they may have.
Also, Chicago Testimonial Videos will certainly help reassure prospective customers with third-party social proof. This is important because people generally look to the internet to see reviews of a product or service before making a purchasing decision.
In addition, Chicago Testimonial Videos are extremely beneficial for marketing your business. First of all, videos have the highest engagement rate of any content. Allegedly, 55% of individuals will consume this type of content thoroughly, rather than skimming it. The key to seizing this audience’s attention lies in the video’s ability to summon emotion.
Also, viewers of Chicago Testimonial Videos retain 95% of the message when they watch them. On the other hand, when people read client testimonials, they only retain 10% of this information.
Finally, it is much more likely that people will share Chicago Testimonial Videos than articles. This is because videos are much more engaging for viewers. Chicago Testimonial Videos are an extremely important tool for companies. This is because they are super helpful at providing real-life reviews of their products or services, giving credibility to your business.
HOW DOES OUR CHICAGO TESTIMONIAL VIDEO COMPANY SUCCESSFULLY CREATE TESTIMONIAL VIDEOS FOR OUR CLIENTS?
First of all, our experienced Chicago Testimonial Video Company, Chicago Corporate Photography and Video, follows a set process we’ve been using for more than 2 decades. For this reason, we are a reliable company that specializes in the production of Chicago Testimonial Videos.
To start, we help you identify recent satisfied customers. This is because recent customers are more likely to recall specific details of their experience with your company. This might seem like a difficult task, however, our experienced team will help guide you in how to figure out what your ideal customer should look like.
For instance, for your Chicago Testimonial Video to be truly effective, viewers must find your subject to be trustworthy. It is important to select someone who is charming and will be comfortable speaking in front of a camera.
Once you have chosen the right interview candidate, it is important to prepare your subject before interviewing them. To do this, we like to provide the interviewee some of the questions we might ask them. However, make sure they don’t plan ahead for any answers. This will sound overly rehearsed and scripted, and therefore, inauthentic.
Do not worry about putting your most loyal customers on the spot. It is our job to feel pressure, not theirs. We will make sure they feel comfortable and help guide their conversation in the right direction. This way, we are able to capture the best and most meaningful responses for your company’s Chicago Testimonial Videos.
The next step to producing successful Chicago Testimonial Videos is to select a convenient location for filming. Generally, the best spot to hold your customer’s interview is at your place of business. We will arrange to visit the chosen venue beforehand. This way, we can see which equipment such as cameras and lighting we need to film quality Chicago Testimonial Videos.
Additionally, we can use this time to perhaps capture some b-roll to complete your storyboard. If your company is attending a trade show or convention, consider shooting Chicago Testimonial Videos there. These types of events can make for great places to film Chicago Testimonial Videos because we can capture multiple interviews in one spot. This is great if you are hoping to decrease production costs and save some money.
Finally, it is time for production. Production is sure to run smoothly because we are an experienced Chicago Testimonial Video Company. This means that we have the technical expertise to properly set up our cameras to capture the best Chicago Testimonial Videos.
With many years of practice, we know just how to structure the production process so it is as organized as possible. Even more, this makes sure to make the customer feel relaxed before it is time to start rolling the camera.
WHAT ARE SOME KEY CHARACTERISTICS OF GREAT AND EFFECTIVE CHICAGO TESTIMONIAL VIDEOS?
Truly successful Chicago Testimonial Videos should make customers feel certain emotions. Doing so means that the video must portray specific characteristics.
Here are just some of the qualities that make for a great Chicago Testimonial Video:
- Chicago Testimonial Videos should be truly authentic, meaning that the person delivering the testimonial should have had a direct interaction with you or your brand.
- Also, these types of videos should be specific. By this, we mean that they should not be overly promotional. Rather, the interviewee should be really clear about why they are endorsing your product or company.
- Even more, a Chicago Testimonial Video should explain exactly how your company differentiates from competitors. The person giving the testimonial should clearly identify a problem and then state how your brand provides a solution.
CHICAGO TESTIMONIAL VIDEO PRODUCTION — CHICAGO CORPORATE PHOTOGRAPHY AND VIDEO
Chicago Corporate Photography and Video is one of the only companies in the area that has the necessary expertise and experience to successfully produce effective Chicago Testimonial Videos for your business. With incredibly high-quality technologies and state-of-the-art strategy, our Chicago Testimonial Video Company produces unparalleled Chicago Testimonial Videos that display social proof of your company, products or services.
When potential customers view an endorsement of a company from real people, they will likely trust that brand more. In fact, a majority of consumers say that online reviews make major impacts on their purchasing decisions. Chicago Corporate Photography and Video is a full-service Chicago Testimonial Video Production Company that prides itself on our ability to grow your brand through engaging video.
If you have any questions about our Chicago Testimonial Videos, please feel free to give our studio a call at 312-623-3456 or you can Contact Us Here to receive a free quote for your video.