IMPROVE YOUR COMPANY’S CONTENT MARKETING WITH POWERFUL BRAND VIDEOS
Videos are one of the best content marketing platforms available to provide your audience with an excellent presentation of your brand and company culture. A great video has much greater reach than almost any content marketing medium, and will provide a much better interaction with your audience. High quality brand video is cost-friendly, impactful, easily remembered, and easily shared.
In today’s digital environment when decisions on which product or service provider to go with are made very quickly, you can no longer afford to not have compelling brand videography on your website and social media channels.
Just think about these facts by Forbes February 2017 when making the decision whether or not to create compelling brand videos for your company or organization:
- Within the next 2-3 years, 80% of all web traffic will encompass viewing of videos
- Adding video to your email blasts will increase click-through rates by over 200%
- The use of videos in website blogs and landing pages can increase your conversion rates by 80%
- 90% of consumers say that videos aid them in decisions on whether or not to purchase a product or service
- Viewing videos on tablets and mobile devices increases by 100% every year according to YouTube
- Over 60% of customers are more likely to purchase a product online after viewing a video about it
- Over 85% of digital marketers are using video content creation as part of their digital marketing strategy
- People watch videos an average of 33% of the time that they are online
- 35% of all online advertising spending is spent on video advertising
- Over 50% of corporate decision makers prefer to watch a video than read written content
- Over 80% of people remember a video they have viewed within the last 30 days
REASONS TO USE VIDEOS AS PART OF YOUR COMPANY’S MARKETING PROGRAM
1. Videos are Easy to Watch
It is significantly easier to learn from a video than it is from almost any other means of content. Videos can convey what you are trying to communicate to your audience quickly and efficiently. Videos are memorable and add context, and most importantly, they add a sense of personalization that can make your company and brand extremely appealing. Videos created correctly can boost your company image and brand in just a short amount of time, your audience will remember them more easily than they will written content or other means of communication and marketing.
2. Video Content Can Be Watched Anywhere from Any Device
Video can be viewed from anyplace that has an internet connection anywhere in the world. High quality compelling video content can be made once, so that the speaker or featured person in the video do not have to physically appear over and over again. Despite what many people think, video is also very secure. It is easy to password-protect your videos so that unauthorized users will not be able to watch them. Videos are cost effective, secure and show well on almost any device, from large desktop computers, to tablets, to mobile phones.
3. Video Marketing Will Increase Your Search Engine Rankings
Video marketing can significantly enhance your company or organization’s search engine optimization rankings. This can happen for multiple reasons. First, people are going to view your videos more than other mediums of content, and are also more likely to share them with others. The increased traffic will result in better SEO results for the page the video is on.
Secondly, if you “tag” the video correctly (basically telling the search engines what the video is about), the video will come up more frequently in video searches. Thirdly, Google owns YouTube, so if the video is posted to YouTube, Google places a heavy weight on that in terms of where they rank the page for SEO. You don’t want to make videos simply for the search engine optimization benefits, but making a great video that inspires or educates your audience will certainly help both your SEO rankings and build your brand at the same time.
BRAND VIDEOS BY A PROFESSIONAL MARKETING VIDEO COMPANY
Chicago Corporate Photography and Video has been shooting professional, high quality marketing videos for over 20 years. We are the go-to video production company in the Chicago area. We are happy to help your corporation or marketing department plan out a great video that illustrates the points you want to emphasize in a clear, concise, interesting and unique manner. We make creating compelling video content easy. Please feel free to give us a call at 312-623-3456 for a free consultation and we’ll be happy to help!