WHAT ARE EVENT HIGHLIGHT VIDEOS AND WHY ARE THEY IMPORTANT?
Event highlight videos are 2-4 minute videos that capture the best moments of your company event. Highlight videos are a great way to personalize your company or organization, and are meant to demonstrate to your clients or stakeholders the best of special events, achievements, or current projects the company is working on. Professionally edited video of event highlights can make the event last long after it has ended, and is one of the best ways to document what transpired during your important company event or function.
There are so many great ways to use professional event highlight videos, including using them:
- As a final presentation at your closing event or dinner
- In press releases for distribution to your target market
- As a thank you to event organizers, staff, attendees or sponsors
- As unique, engaging content for your website and social media channels
- As a guide for planning future company events, and as invites for next year’s event (if annual)
- For marketing purposes via company newsletters, e-brochures, and advertising materials
High quality event highlight videos are great to have to document any important company event or function. You are likely spending a good deal of time and money on your organization’s important event; make sure you expand the event’s impact with high quality event highlight videos!
CORPORATE EVENT HIGHLIGHT VIDEOS FOR MARKETING
Corporate event highlight videos are a significant opportunity to create unique, interesting and compelling content that can be used time and time again. Videos offer the opportunity to relate to your customers, prospects and stakeholders in a way that makes it very easy for them to consume the information. In today’s digital age, a short event highlight video is much more interesting than reading a page or more of written content. You have the ability to capture people’s attention in a unique and personalized way.
A professionally produced and edited event highlight video is one of the best marketing tools you can use to engage your viewers and build your brand, and your viewers will be able to experience the almost the same emotion as if they were actually in attendance at the event! People would much rather watch what’s going on than read about it, so don’t pass up the opportunity to effectively market to your customers through professional event videos by a professional event video production company in Chicago!
TIPS TO MAKE A GREAT EVENT HIGHLIGHT VIDEO IN CHICAGO
There are multiple things you can do to ensure you produce the best event highlight video for your company, even before you select an event highlight video producer. Below are some helpful tips and tricks:
- Plan Your Video Strategy – A great event highlight video should encompass much proper planning beforehand to decide what the important parts are to capture. You should not attempt to capture every single aspect of the event and try to cram it all in. So first in your head and then on paper, map out a strategy of the best parts of the events you want to capture and how you want to capture them. The video of the event should tell a great story, so think about that as you are planning your event video strategy. Your videographer should be able to help with this and provide a lot of great ideas based upon past experience!
- Highlight the Best Parts of the Event and Spread Them Out – It goes without saying that event highlight videos should highlight the very best parts of the event in a relatively short amount of time. But make sure you spread them out over the course of the video! You want a captivating beginning to quickly capture interest, but you also want to ensure the video ends with a bang!
- Keep Your Event Video Production Company Informed – Make sure you keep your videographers informed as to what’s going to occur at the event, both before and during the event. You want to keep them apprised of all developments, and especially any unforeseen changes, so they can ensure they are properly prepared with the right staff and equipment. They will also need to be fully knowledgeable to they know which videographers need to be where to capture the right angles.
CORPORATE EVENT HIGHLIGHT VIDEOS
Chicago Corporate Photography and Video is adept at creating professional corporate event highlight videos showcasing the very best of your corporate events! Event highlight videos will capture the essence of your corporate event, whether it’s a conference, trade show, convention, or company meeting. They can make a huge difference in building your company’s brand!
CHICAGO CORPORATE PHOTOGRAPHY AND VIDEO – CHICAGO’S BEST HIGHLIGHT VIDEO PRODUCTION COMPANY
Chicago Corporate Photography and Video – Chicago’s Best Highlight Video Production Company
Chicago Corporate Photography and Video has been shooting videos of events large and small for over 20 years. We have captured footage for, professionally edited, and produced dozens of event highlight videos for companies all over the Chicago area. We are one of the few companies that offers both photography and video services in house, and our team has a combined decades of experience with both services. Do you have questions about event highlight videos? Please give us a call at 312-623-3456 and we’ll be happy to help, or feel free to Contact Us Here!