These are the reasons why you should be hiring a photographer for your Chicago PR Event:
Effective Storytelling Tool
A successful public relations strategy involves controlling the narrative and positioning your company or client in the best possible light. But spreading your message starts with your method of communication. The fact is that people are able to process information much easier when it is presented to them visually. High-quality photography will help you tell your story in a way that your audience will absorb.
Getting your story out there is easier than ever with professional photography. With the assistance of your photographer, you can create the perfect photo opportunity at your event. The better your photo is, the greater chance you have of it getting placed in a major media publication.
Showcasing your PR events is all about finding the right medium. Consider hiring a professional photographer to document your event and capture every moment. Then, you’ll be able to select the photos that best illustrate the story you are trying to tell to release to the media and post on your website or social media profiles.
Reputation for Quality
All public relations professionals know that how your brand is perceived is integral to its success. If people can associate quality with your brand, they are more likely to think highly of your products and services. Employing a professional corporate event photographer to document your PR event is the best way to ensure that your company’s name is always associated with quality.
The use of stock photos is widespread throughout the business world. But although stock photos are easy to procure, they might be more trouble than they’re worth in the long run. Depending on where you are getting your photos, they may not look very professional. It’s also very easy to tell when a photo is from a stock subscription service. Increasingly, stock photos are turning off some consumers because the photos tend to show up on multiple websites.
For a PR event, stock photos are not a realistic solution. They will seem out of place, and your audience will know right away that they are not original photos because they don’t have anything to do with your press release or news post. Not only does this reflect poorly on your company and/or your clients, but you also lose out on an opportunity to make a substantial visual impression on your audience.
Ultimately, a major reason why you are staging your PR event is to increase opportunities to engage with people in your market. But the engagement opportunities don’t stop when your event is finished. Employing a professional PR event photographer or corporate meetings photographer gives those who could not attend the event a window into what they might have been able to experience. You can post these photos on your website and social media sites. There are many instant benefits to this tactic.
For one, your audience will be able to get a sense of what attending one of your events entails. If the event is particularly impressive, you can bet you will see more people at future events if you post photos online. But these photos will also serve to showcase everything good about your company: your smiling employees, your attractive logo and branded promotional items, and your well-organized event.
These photos will be essential for your PR and marketing strategy because they double as sharable content. The more content you post, the more robust your online presence will be. This means that you will have more people aware of your company and a larger pool of customers.
Strengths of a Good PR Event Photographer
Not every photography company is suited for a PR event. You want to hire a company that has taken photos of PR events before so they’ll be able to identify good photo opportunities. This way, you won’t have to direct your photographer around the event space.
You also want to make sure that the company you hire is flexible and affordable so you don’t go over budget. Lastly, you have to be confident that they will be able to give you the high-quality photos that you are hiring them for. During your search, make sure they have professional equipment and reliable references.
Consider Chicago Corporate Photography and Video
If you’re thinking about hiring a professional photographer for your PR event, you should consider a company that has the knowledge, experience, and creativity to get the job done right. Chicago Corporate Photography and Video knows how to showcase your company and ensure that you stand out in the best way. All you have to do is make sure that your event goes off without a hitch!
Check out our portfolio to get a sense of what we can do. For more information on our event photography packages or for any general inquiries, feel free to drop us a line!