CORPORATE VIDEO PRODUCTION
Are you looking for the best corporate video production company in Chicago? Well, look no further! Chicago Corporate Photography and Video is home to Chicagoland’s most exceptional business videographers.
With over 15 years of experience, we are no strangers to creating professional corporate videos for use on websites, digital promotional materials, business pitches and more. Professional corporate video is an amazing medium for storytelling and informing, and we love helping clients realize their goals through exceptional corporate videography.
If you are looking to win new business, attract employee applications, or to expose your brand’s values to the world, professional corporate videography is a great option for your company.
Our Chicago corporate video production projects have included video production of business meetings, seminars, company training sessions, video bios of corporate offices, client testimonials, commercials, viral videos, interviews, and You Tube marketing videos. Our Chicago video production team has produced corporate videos for all types of companies and organizations such as large businesses, law firms, real estate agencies, restaurants, marketing companies, advertising agencies, boutique shops, and hotels large and small.
CHICAGO VIDEO PRODUCTION — CORPORATE MARKETING
Video production for companies has many benefits, and do not take a whole lot of time if you’re using a professional videographer. Many of the best corporate videos we create are company bios. Company bios of your office culture, warehouse or workspace will go a long way in enhancing your corporate image. If pictures are worth a thousand words, videos are worth a million. The videos do not have to be very long either; they should be a maximum of 2-3 minutes as that is a reasonable amount of time most people will devote to watching a video. The video production of your company tour will instantly add value to your company, showcasing the company environment you work in and the professionals that work there. It’s also a fantastic opportunity to tell your company story in a fun way that customers will relate to, which will instantly elevate your company past “just another product or service provider.”
VIDEO OF TESTIMONIALS
Testimonials are another area in which video production can greatly enhance your corporate image. What better way to highlight the great job your company does for your clients that a few short videos of client testimonials? Although written testimonials are great to have, video testimonials will be significantly more effective. Some of the best Chicago videos we have created were of happy clients promoting companies they were very pleased with. If you have clients that you have been doing business with for a long time, one of the best ways they can thank you for a job well done is to promote your company with a video testimonial. Testimonials go a long way to show potential customers how happy your clients are, and speak much louder than a written review.
CORPORATE VIDEO SERVICES — COMMERCIALS
Chicago video production companies can also produce short videos to serve as commercials for your company. Again, these videos shouldn’t be long in length, and also shouldn’t take too long to produce once you have designed the concept for the video and prepared the script. A good video production company should be able to help guide you in the concept design for the video as well as the preparation. A great Chicago video production company will have a portfolio of many video commercials they have created for other companies, so you shouldn’t have to “reinvent the wheel” to create a compelling corporate video for your company. Whether your video commercial starts with a company bio, testimonials, or exciting video of your company products or services, don’t forget to include a call to action at the end of your corporate videos.
CHICAGO CORPORATE EVENT VIDEO PRODUCTION
Make sure you make the most of your next corporate event with video production that will serve valuable long after the event has concluded. Corporate video for events is expanding at a rapid pace, and is a great way to show customers or potential customers great footage of your company booth or exhibit.
Event video production can also serve as a great marketing tool for branding, and you can incorporate video of corporate events into other videos to be added to your marketing program. Event video production companies will be able to shoot video of your event without disrupting the event or getting in the way of your attendees, and videos are one of the best ways to show how successful the event was and illustrate the great event attendance, etc.
Corporate events are a large undertaking for both small and large companies, so make sure you capture the value of your company events with interesting and compelling corporate event videos.
CORPORATE VIDEO CONTENT
Potential clients viewing your corporate videos are rarely interested in minute details about your company—these customers want to hear what your company can do to immediately benefit them. This means that information which is not contributing to your business’ selling proposition does not merit a large focus in your company’s video.
Not only should you focus less on unimportant details, but you should work to emphasize what makes your business unique. By highlighting your unique selling proposition, you clearly express to viewers the exact reasons why your business is preferable to your competitors’.
These kinds of strategies—highlighting your business’ unique selling proposition—are very common in advertising. Take sub sandwich chains as an example: one popular chain stresses its fresh ingredients while another boasts about its freakishly quick delivery times. In both situations, the companies are clearly expressing their distinct advantages. Brand positioning such as this is amazingly beneficial in corporate videos.
BENEFITS TO HAVING A PROFESSIONAL CORPORATE VIDEO
Modern consumers value easily accessible and consumable information. This is especially true for potential clients as they shop around online. Understanding and reacting to this fact is a great first step to better promoting your business. One easy way to give clients the information they want in the method they prefer is through digital business video.
In these corporate videos, your business can tell its story in a captivating way which is equal-parts digestible and informational. The most significant benefit of video is its ability to blend audio and visuals; this combination enriches your brand’s story. As your brand’s video truly engages consumers, they garner a much greater familiarity with your business. This customer-business familiarity is essential in setting your company apart from its competition.
Another notable benefit of digital business videos is the fact that they reflect extremely well on your company. Hosting professional, custom videos on your website shows consumers that your business is staying current and that it understands the needs of modern businesses. This impression comforts consumers as it leads them to trust that other aspects of your business are equally updated and consumer-oriented.
TIPS FOR PROFESSIONAL BUSINESS VIDEOS
A professional videography team can work wonders while creating corporate videography, but there are a few aspects beyond their control. To make your business’ video as successful as possible, be sure to follow some of these simple tips that will work wonders to elevate the quality of your video:
1. Be Prepared for the Speaking Parts
If one of your employees is going to be speaking in your video, their speech should be fairly well-rehearsed. An employee stumbling over their words or someone audible unsure of what they’re talking about reflects poorly on your business.
2. Wear Appropriate Clothing
This tip has a few meanings. For one, it means that the employees in your video should wear something that they would typically wear to work. Some employees overdress on days when video is shot, and viewers can usually tell that they look out of place. Additionally, this means that employees’ wardrobes shouldn’t be distracting. Shoot days probably aren’t the best time to break out your novelty tie.
3. Keep Your Business Space in Mind
In a corporate video, the state of your company’s business space is very telling. Many companies prefer to have very tidy spaces in their videos, as this demonstrates organization and professionalism. However, some businesses may prefer a messier space. Creative businesses sometimes favor videos which highlight their atypical workplaces. Either way, the state of your business space should be considered before a videography team comes in to begin filming.
HOW VIDEOS WILL HELP YOUR SEO
Videos are a great way to add to your company’s SEO strategy. A great search engine optimization strategy is to add unique, compelling content to your website on a regular basis. Video production will not only engage your target audience, but will carry a lot of weight in how your website fares in the website ranking on Google.
It’s always helpful to remember that Google owns YouTube, so posting your corporate videos to YouTube in addition to your website is always a good idea. When posting your company videos to YouTube, make sure to tag them correctly with the appropriate keywords; this serves as a guide for Google in terms of what your video was about and how they should classify it. Chicago Corporate Photography and Video has a wealth of experience not only shooting videos, but also how to format them for SEO when uploaded to your company website or as YouTube videos.
CREATE VIRAL VIDEOS
When deciding how you want to approach the ideation phase of your Chicago video, let the creative juices flow! Be as passionate about creating the best corporate videos for your company as you can. Try to really take the time to create a corporate video that is unique, compelling and fun.
If you have an idea for a video that is especially interesting and unique, there’s always a possibility you will have create a video that will go viral. Once this happens, it will drive a huge amount of traffic to your website, which will result in enormous brand awareness which will likely result in more sales. While the primary goal of your video production strategy should not always be to create a viral video, doing so certainly won’t hurt your company as long as the video is in good taste and went viral for the right reasons.
PROFESSIONAL VIDEOGRAPHER IN CHICAGO
Businesses that publish video content see 41% more traffic to their websites than those who do not.
That’s one of the many benefits to employing a professional video company in Chicago that you might be missing out on.
A CHANCE TO DIFFERENTIATE YOURSELF – MARKETING VIDEOGRAPHER IN CHICAGO, IL
Depending on your industry, you may be facing a lot of competition. This competition is even fiercer if you are a new company just starting out. How can you possibly compete against established businesses with reliable customers?
You need to be able to carve a niche within your market while giving people clear incentives to become your customers. Unique, clever, and poignant video content can help you accomplish this. Video content produced by a professional Videographer in Chicago can has so many benefits!
Although video has only recently become a focal point for marketing departments, as many corporations have yet to realize video’s many advantages, this is your chance to position yourself as an innovative company that understands how fresh content marketing can help you build your consumer base from scratch.
It’s all about giving your brand a voice. Traditional marketing techniques like print advertisements and commercials are still effective, but they do not allow you the same freedom and possibilities that digital marketing using professional video can. Cultivating a unique voice is key to your sales strategy because people are more receptive to brands that resonate with them.
Using strategic digital marketing with compelling video content, you control how your brand is perceived. If you can communicate your brand’s message in an appealing way, people will be more likely to want to use your product or service. Videos give you the best opportunity to communicate this unique voice through visuals.
Put your star employees in front of the camera and have them say a few positive words about your company. Showcase new products in anticipation for their launch. Film customers interacting with your products and get their opinions on your company in the form of a testimonial. Do a tour of your office space and show your customers how you conduct business or manufacture your products. You can use high quality videos by a professional video company in Chicago to promote any aspect of your company you desire.
Rise above your competitors by embracing unique video content as a way to stand out in your market.
CONNECT WITH YOUR CUSTOMERS USING A PROFESSIONAL VIDEO COMPANY IN CHICAGO IL
Building meaningful relationships with your customers is very important to ensuring the long-term success of your business. But this is not something that is easy to accomplish. If you are entering a market that already has a lot of players, it’s hard to imagine that customers would immediately migrate toward your products, especially if you haven’t conducted any outreach initiatives.
High-quality video content can help you build these connections with customers that so many corporations covet. In your next brainstorming session, develop content ideas with your Chicago video company that you think your customers will care about.
Answer common questions about your products or services. Address talking points that are relevant to your industry. Try your best to be a resource for your customers. The more useful information you can provide for them, the more they will trust you and what you have to offer.
Of course, it doesn’t make sense to try and create video content without the proper equipment or expertise. No one wants to watch a marketing video taken on your cell phone, no matter how high quality your camera is. A professional videographer in Chicago, IL can help you visually articulate your content ideas.
When your videos are complete, it’s time to make sure your customers watch them! Your social media accounts are the best place to publish your videos because you’ll be able to reach your customer base instantly, while potentially gaining some new customers in the process.
CHICAGO VIDEO COMPANY – THE FINISHED PRODUCT
When it comes to your video content, you want to make sure that you can give your customers the most professional product possible. Employing high quality videography in Chicago shows your customers that you take your services seriously.
The best videographer in Chicago will provide post-production services like editing moments together, adding title cards, and putting in background music. This is the stage where your video will really start to take shape and come alive. If you try to film the content yourself or employ an amateur company with no experience, it will reflect poorly on your products and the way you conduct business.
A video that seems to be haphazardly put together can only affect your sales negatively. If your video is too long, your audience will lose interest before you get to your main points. If your video is not filmed in high resolution, your audience will assume you can’t afford better production values or simply do not want to allocate the resources.
WHAT TO LOOK FOR IN A CHICAGO VIDEO PRODUCTION COMPANY
When conducting research for a video company in Chicago, it’s important that they can handle the scale of the project you want to entrust them with. They should have state of the art equipment, years of experience, and the ability to travel to trade shows, photo shoots, and film sets. They should be able to work within a previously agreed upon timeframe while being realistic about costs and turnaround times.
It’s also crucial that they are able to successfully articulate your content vision. Hiring a video company in Chicago doesn’t mean you are just paying them to film. They have to be able to help you tell a story.
Ideally, they’ve done videos for companies like yours before, and they can help you come up with the most effective way to turn your ideas into a visual masterpiece. It helps if they’re easy to work with as well. If you can build a great working relationship with them, then you can potentially cultivate a long-term partnership. This will allow you to focus on video content as a major part of your marketing strategy.
Finally, they should be excellent at communication. You should be aware of the status of your video project every step of the process so you can make sure it’s headed in the right direction. You should never feel as though your video project is out of your control.
VIDEO MARKETING COMPANY IN CHICAGO
Are you a marketing agency or digital marketing agency in Chicago in need of video services? We can help! Chicago Corporate Photography and Video has worked with all types of marketing agencies in Chicago and the surrounding area. Chicago video production is significantly increasing in demand, we can partner with your agency to shoot professional video for your clients.
Our Chicago video production company services clients both locally and nationwide. We can help with everything from brainstorming ideas for compelling video content to shooting, editing and post production. Whether the assignment is large or small, our exceptional team of Chicago videographers is available to help with your next creative video project.
BEST CHICAGO VIDEO PRODUCTION COMPANY
Chicago Corporate Photography and Video has a team of professional Chicago videographers that specialize in creating some of the best corporate videos for our clients. Corporate photography and corporate event photography is one of our specialties, and we have over 15 years of experience creating original corporate video for all types of companies.
Chicago Corporate Photography and Video is the premiere corporate video production company in the city. Our eye for detail, storytelling ability and years of experience provide us with the ability to create truly exceptional business videos.
Our ability to collaborate also ensures that your videos are in line with your company’s artistic vision. Also, because of our central location in Chicago’s River North, Chicago Corporate Photography and Video will happily film anywhere in the Chicagoland area.
With decades of experience, competitive pricing, and a wide range of services offered, Chicago Corporate Photography and Video can fulfill all your photo and video needs, from digital marketing, event coverage, and product showcasing.
We know how to make your company look good for your customers with high quality videography in Chicago. We’ve helped with the branding efforts for companies in a variety of industries, including healthcare, real estate, law firms, manufacturing, and food services.
We are one of the best professional video companies in Chicago, and our videos will help your company increase your exposure and build your brand! All of our professional Chicago videographers are in house, so we do not outsource the video shoots or the post-production editing.
Do you have questions about Corporate Video Production? Want to know more about our experience? Feel free to call us up at 312-623-3456, or Contact Us Here.